Marketing and Communications Tools

VC-SACL Downloadable Logos

• Student-Centered Smiley Face
• UC San Diego Student Affairs and Campus Life Sub-brand

Guidelines

Proper Name Usage

• UC San Diego (Not “UCSD”)
• VC-SACL (Not “VCSACL” or “VCSA-CL”)
• Vice Chancellor for Student Affairs and Campus Life

View full UC San Diego Editorial Style Guide.

Brand

Visit brand.ucsd.edu for information on campus-approved colors, fonts, graphic elements, and templates (slides, stationary, and Canva). Please check out the following pages to review standard practices when using brand elements:

• Using the UC San Diego logo
• Color accessibility tool
• Design examples

Resources

Student-Facing Communications Channels

Check out our list of student-facing communications channels to market across campus. Dimensions for assets included!

Accessibility

Find accessibility checklists, training, tools, and additional resources on the UC San Diego Accessibility website to follow best practices and ensure compliance.

Content Management System (CMS)

Most UC San Diego websites are hosted on the same Content Management System (CMS). While the SACL Communications team is more than happy to support you in creating and maintaining websites, we encourage all staff members to familiarize themselves with the campus CMS. The following pages are resources provided by IT Services:

• CMS Training - all staff members must complete the CMS training before gaining access to edit websites.
• Sample Website: department.ucsd.edu - here you will be able to view all available modules and standard image sizes for CMS websites
• Advanced CMS Tools - pre-canned CMS styles using HTML code 

Join the Marketing Council

Meeting once a month, the UC San Diego Marketing Council brings together marketing and communications professionals campuswide to network and learn together.